11:30 a.m. Registration and Lunch
12:00 – 1:00 p.m. Program
In a world in which consumers' focus is fragmented across media devices and channels, brands must become experts in day-trading the attention of their target audiences to achieve business goals. VaynerMedia account strategy director Jesse Hutchison will show how effective a social media-first digital strategy can be, enabling brands to market in the year that we live in.
Presenters:
- Grady Garrison, Baker Donelson
- Jesse Hutchison, VaynerMedia
Jesse Hutchison is a director of account strategy and new business at VaynerMedia's Chattanooga, Tennessee office. A four-year veteran at VaynerMedia, Jesse helped open the "VM 'Nooga" office in June 2015. During his time with VaynerMedia, Jesse has built and executed social media-first digital strategies with brands including Bud Light, Spotify and Ruby Tuesday.