Keyword advertising in Internet search engines continues to be a highly contentious area of the law and has brought new challenges for applying traditional trademark law. Keyword advertising campaigns have led to trademark infringement litigation around the world. Please join Baker Donelson host attorney Michael Powell and other interested professionals for a roundtable discussion about the pros and cons of using a competitor's trademark in keyword advertising.
This is a complimentary event and lunch will be provided.
This program is approved for 1.0 hour of general CLE credit.