Building Capital in Trust
Corporate ethics and trust in the era of social media have never been more important with the rise of cancel culture. Trust is a brand's most valuable asset. How can companies restore and rebuild trust after a dramatic shift in public perception? How should companies define values? How can they be disciplined in the expression and adherence to their principles?
Join Former Congresswoman and Baker Donelson Senior Advisor Barbara J. Comstock for a conversation on different approaches as to how companies can earn and reinstate trust, inspired by the white paper, Towards a "Restoration of Trust"?
Featuring:
Barbara Comstock | U.S. Representative (R-VA) (2015 – 2019)
Donna Edwards | U.S. Representative (D-MD) (2008 – 2017)
David W. Miller, Ph.D. | Director of the Princeton Faith & Work Initiative, Senior Professional Specialist in Ethics, and Lecturer, Keller Center for Innovation, Princeton University
Jacek Olczak | Chief Operating Officer, Philip Morris International (PMI)
In conversation with:
Darrell Kirton | Senior Editor at The Trust, Wall Street Journal | Barron's Group
Hosted by WSJ Custom Studios in partnership with PMI.
Click here to register for this virtual event. (Internet Explorer or Microsoft Edge required to register.)