As cyberattacks continue to make daily headlines, crisis communications have become an essential part of responding to an incident. An organization's strategy in communicating about an incident is critical to mitigating the legal and reputational risks that can arise as a result of a crisis. How your organization communicates can mean the difference between keeping your customers happy or being named in a class action lawsuit.
This webinar is part of the monthly series on data privacy and cybersecurity issues hosted by Matt White and Alex Koskey of Baker Donelson. They will be joined by Edelman's Lisa Maher, Vice President of Data Security & Privacy, and Katie Clark, Senior Vice President, Crisis and Reputation Risk and Head of U.S. Data Security & Privacy Group, to discuss the strategic role that crisis communications plays in responding to an incident. We will discuss the landscape of communicating during and after an incident, both internally and externally, how communications can protect your organization legally and reputationally, the do's and don'ts of crisis communications, and how to address the various groups of stakeholders that need to hear from your organization. We will also discuss best practices for developing your communications plan and how crisis communications can enhance reputational recovery after an incident.